ABOUT

Alex’s journey in the creative field began with a strong foundation cultivated from elementary through high school art and graphics classes, where he briefly dabbled in darkroom photography. At James Madison University, he pursued a BFA focused on Graphic Design. His inherent creativity and fascination with visual storytelling led him to explore a variety of mediums, evolving from traditional print to digital interfaces.

After college, Alex sought adventure and inspiration in the rugged landscapes of Aspen, CO, and the Roaring Fork Valley. Immersed in the breathtaking scenery, he developed a profound connection to nature and outdoor living. This period ignited his creative spirit and provided him with a unique perspective on lifestyle and destination living. After four years working in design, ski, and fly fishing shops, he felt the pull to return home.

Back on the East Coast, Alex’s path intersected with Vineyard Vines, a burgeoning lifestyle brand that would serve as a canvas for his creativity. As one of the brand’s early employees, he played a pivotal role in shaping its visual identity, from designing quirky tie patterns to crafting captivating catalog designs. However, he realized he wasn’t seeing what he “needed to see” in the catalogs…

Driven by creative vision and commitment to excel, Alex taught himself photography and studio lighting. This self-driven learning transformed Vineyard Vines’ marketing materials into immersive visual experiences. His meticulous attention to detail and ability to encapsulate the essence of coastal living resonated deeply with audiences across the United States, contributing to the brand’s exponential growth. Founded in 1998, Vineyard Vines now boasts over 90 physical retail locations and a thriving e-commerce business, with sales reaching $476 million in 2016.

Since 2019, Alex has embarked on a freelance journey, offering a comprehensive approach to creative solutions. Whether he’s designing captivating websites, capturing compelling imagery, or crafting strategic marketing campaigns, he brings a wealth of expertise and a fresh perspective to every project.

Whether you’re a small business aiming for a big impact or an established brand looking to redefine your online presence, Alex Taylor is ready to bring your vision to life. Let’s collaborate and create something extraordinary together.

PHOTOGRAPHY • VIDEOGRAPHY • CREATIVE DIRECTION • ART DIRECTION • GRAPHIC DESIGN • LOGO DESIGN • BRANDING • MOTION GRAPHICS • VIDEO EDITING • PRODUCTION • E-COMMERCE CONSULTING • STUDIO CONSULTING

Alex is based in Fairfield County, CT and is available for consulting and freelance jobs throughout New England, the tri-state area or destinations yet to be determined.